On saturday (International Women’s day) Women in Tech day was held by MTGx, Spotify and Google at the Hilton in Stockholm. It was a fun afternoon with awesome speakers from Sweden’s Startup ecosystem such as Mai Lee Hammargren (Mutewatch), Rochelle King (Global VP of Design at Spotify) with her brilliant speech on how to lead new design principles and Michelle Guthrie (Google).
Amongst other Swedes the scene was also occupied by Stina Ehrensvärd (CEO at Yubico) and Karin Nilsdotter (CEO at Spaceport Sweden) who we had at GeekGirlMeetup last year for our enter.space theme – she is always a pleasure to watch.
The key takeaway that I took with me was Cristina Stenbeck’s (Kinnevik) quote on people doubting you for whatever reason. Few of us will inherit an empire, never less all of us regardless of financial background can understand the emotion of doubt being directed at us. “We have to outpace the sceptics” – and with that I get on with my business!
The “focus on the user and all else will follow” that Google has been promoting for so many years is now taking a turn, promoting its own Google+ in organic search results before the actual search results. A plugin avaliable to Safari, Chrome and Firefox allows a clear search. Not to mention the plugin is built purely on Googles own code and kit, no other API´s used.
How easy is it, will take long, do i need to know how to code? Hell no! Just drag and drop a button into your bookmark field in your browser, and off you go with clean search results.
What to do?
Go to FocusOnTheUser.org and drag the button to your bookmarks bar. Then when you are doinga search, just click the button and you will get the real search result, without google promoting their own social results.
If i was a judge in a coding competition for relevant search engine results, Google+, frankly, you would be disqualified.