What if, what GeekGirlMeetup IF.

Tekniska museet

Five years ago Andie Nordgren and I both asked “What if” the IT industry sector surrounding us could be altered into being more diverse? By the rate of how we were meeting other women in the industry it would take for ever to have a representative group of ladies to go drink wine and talk web, code and startups with, not to mention role models for ourselves and our future kids.

We needed more female role models, stronger networks and active knowledge exchange to support our own growth all in a participatory driven manner.
Five years down the line we operate internationally in Sweden (Stockholm, Malmö, Göteborg, Umeå, Norrköping), Denmark, Mexico, London, Berlin, Oxford, Hong Kong, Tunisia and we have just ties know its with a sister organisation in Zambia. 4 continents down the line, we have a company in the UK, and an organisation in Sweden, GeekGirlMeetup IF (Ideel Förening similar Nonprofit org) is an organisation form were trying out with an appointed board.

Many of us have become co-founders, speakers, role models, connectors and supporters of each others work making startup life easier and more fun.

As I focus on my startup that goes under project name while in the BonnierAccelerator D2D I am confident that the ladies across the board have all that it takes to keep these this movement and organisation a new thinking and making organisation, promoting tech for young ladies and further the aims we have set up.

On the 19th of November GeekGirlMeetup is having it’s first open board member meeting. Become a member here and participate in making it a bright future for all geek ladies in Sweden, they need one international person keeping all international strings together and one social media manager.

You can also just show up without being a member to listen to their lineup of speakers if you choose not to participate in making future happen, then read more here or sign up here.

Thank you for the past 5 years of joyful co-creation of GeekGirlMeetup:  Andie Nordgren, Maria Söderberg, Miriam Ohlsson Jeffry, Annika Lidne, Therese Göterheim, Anna Oscarsson, Maria Söderberg, Angelica Ohlsson, Matilda Sjunnesson, Louise Wikholm, Mia Strömberg, Olga Stern, Oyuki Matsumoto, Pernilla Lindh, Pernilla Näslund, Henriette Weber, Paulina Modlitba Söderberg, Judit Wolst, Therese Mannheimer, Louise Hamilton, Malin Ströman, Linda “@copylinda” Sandberg, Sanna Wickman, Pernilla Rydmark, Natsha Ehlén, Ebba Kierkegaard, Hanna Metsis, Josefin Hedlund, Emily Green, Magdalena Kron, Robyn Exton, Josephine Goube, Linda Essen-Möller, Kate Sigrist, Javeira Rizvi Kabani, Johanna Nordström, Maria Gustavsson, Ellen Sundh, Jennifer Barba, Jess Eriksson, Michelle Sun, Maryem Nasri, Ella Ethel Mbewe, Karla Gradilla, Irina Delegado, Karina, Thöndevold, Maria Gustafsson, Evelina Johansson, Tilde Mattson, Helena Lindh and you (email me if I have missed to ad you to this list, im not perfect).

Thanks you to all sponsors and connectors that have been exceptionally brilliant to us: Johan Ronnestam, Roman Pixell, Erik Arnberg, Swedish Institute, .SE, Dan Rasumssen, Eze Vidra, Kam Star, Kit Ruparel, Henrik Berggren and many more.

Image, taken by Heidi Harman at Tekniska Museet (The Science museum of Stockholm, Sweden) that has kindly supported our meetups.

 

 

Rollin on the startup Bus.

Yesterday i steppen on the rolling startup bus, filled with north european entrepreneurs from Copenhagen to Paris (London bus was unfortunately cancelled) on my way to LeWeb in Paris. On tuesday approximately 40 pitches will take place at LeWeb. I joined the StartitUp Team.

StartitUp.com TV is a production company producing a docu-series about startup bus, aiming broadcast in the US during spring 2013. Team: Tommy Talley @tommysTV, Thom van der Veen, Heidi Harman, @heidiharman

Some more info here:
Nya Affarer – Busprenorer pa startup bus
VikingBus
Rockstart – Vikingbus journey to le web kick starts today
Trendsonline – Vikingbus hits the road to Le Web

I ♥ WebFest #webfestme

I am just back after spending a few brilliant days at the WebFest in Montenegro where I was invited by the host .me registy, CEO Predrag Lesic, after meeting in London at the SeedHack (SeedCamps financial hackathon) where I had won second place with the Saving app I am developing earlier this spring. We we had a chat about GeekGirlMeetup.com and I was later invited to speak at the WebFest 2012 about the international project that is now in Swede, Denmark, Mexico, London, Hong-Kong and from last week, Berlin,  aiming to create more female rolde-models in the startup scene.

WebFest 2012 delivered a wonderful line-up of startup and internet speakers – Intelligent, heart-full and enlightening talks. WebFest was a few days of pure excellence in Montenegro, with national and international speakers like Brian Wong (Kiip.me) and Ryan Wong (About.me) and Ruth Barr (seoMoz) as well as the local movers from the region Dejan Nikolić (Njuz.net aka The regiobal the Onion)Ivan Brezak Brkan (Netokracija).

Taking place at the Montenegro riviera, it was truly like the theme suggested – a webFest – A web conference to note in your calendar for next year. Here are some of the goodness i picked up:

Speaker Brian Wong – Kiip
Brian Wong shook us up properly with his reckless, endless energy and wild at heart talk about his startup Kiip.me.

The 21 year old Mr Wong finished college at 21, worked for Digg where he describes “being fired because he sucked at his job” after 4 months. Luckily he already had an idea, about a moment based advertising system targeting games, that would allow users that be rewarded for leveling up also getting freebies from advertisers, and advertisers only pay on collected freebies. Brian, bought Kiip.me and provides game developers with a system they can implement in between levels that allows players to get freebies when they level-up. The concept that generates over a 140 000  moments per month and growing has got be called genius as it is indeed revolutionizing the ad system.

Brian says, “Out of all the shit we have done as a human nation, from rocket launches to moon-landing, we have invented is a annoying banner that we place close to the important buttons on a n app. You should not pay to get rid of banners. As an (ad) industry you should understand you fugged if people are paying to make you go away.”

Brian continues: “Instead we created great moments of leveling up, instead of banners, we would give these moments of winning, where you already feel great even better by winning a freebie. We only work with big brands to give away trusted rewards.

We want to avoid the painful situation of the old advertising fake-win, when you get some thing free for an entry in an iPhone competition, all you do is sell your soul and end up giving away your credit-card number. Who wants that? We work with cost per engagement, with redeemed freebies. 75 cent which leaves about 50 cent to 1 dollar per redeemed action for the game makers. Its a win for everyone.

No one loves ad companies, we wanted to create something that people loved.”

Brian on entrepreneurship – I love being young, reckless, having endless energy operate properly after 40 hours with no sleep. You should abuse your body now – it’s the only time you can. It’s only age, it’s just a number. Being wild at heart is the most important thing, even older people under 40 who are wild at heart can and should inspire others.
You don’t wake up and say I’m going to being entrepreneur. I played Counterstrike when i was a kid, it made me a better designer, I had perfect mouse precision. I ripped psd, (no twelve year old can pay for psd), then started doing design for others. I was doing something i was wired to do, also the world is constructed that what i do will help the world economy so there something for me to.

If you are starting a company to be entrepreneur, that’s wrong. Take what you know and create some value. Thats entrepreneurship.

Brians thoughts about anyone who is not in Silicon Valley.
You are not as entitled. Graduated graduate from Stanford with an ‘I deserve attitude’ is not very pleasant and it doesn’t mean they produce anything better. The ones that don’t believe deserve anything you try extra hard.
European startup economy has grown as you have revenue, user experience, basic but follow these principles as a european plan. Never mind the short cutters that build for three years with investment with out revenue, just never mind. Make money. Its been two years. I’ve have had at least 100 friends that have started companies and then they pick up and leave to go home. The ones that came there for the right reasons, you need to know it (your reason), if you know it you will succeed!

Here are #1 & #9 out of his points he talked about later, about building successful services.

Existing pattern of behavior #1 What do they(the users) already do? Where do you go when your really drunk?  McDonalds. People are already playing games, look at the the fuel band, it allows you to track your quantified self. Tracking what you are already doing. Karma, recently quietly acquired by Facebook, its similar to similarly to Wrapp, its a gifting app. I had a look at what people already do, and tried making that simple. When are people engaging in your product? Try to make an app that humans like, after all the user is a human being. Apple for example do this do this really well.

Build a story #9 Montenegro has a great story. With you creating good companies what you can do is amazing stories, they have to be shared, a thats how people relate to you, with a good story. You care about bringing the spotlight back. How to craft that story. How do we make it human. It all starts with Love.

Ryan Freitas (About.me)
Ryan Frietas is a previous UI/UX guy who has now moved to product after starting the About.me startup that recently got acquired by AOL.

Ruth Barr on SEO (SeoMoz)
Ruth Barr from SeoMoz gave a great talk on SEO, some affirmative (produce good constant and don’t bother with trix – the search engines will figure it out), and a lot of new info that i felt I can implement and use directly. This techy lady has the gift of gab, and a brilliant sense of humor. Slides provided here.

Startup Competition.
Seeing the regions present and deliver in the startup competition was a pleasure, as there is talent and ambition the region, it was a pleasure seeing the region come together support the winners with the startup competition, sending the winners to New York for 4 moths. Prizes are always going to be important as we do indeed need to reward and encourage the ambitious young entrepreneurs that work focused and ambitiously.

Thanks to
Also not to forget I am so thank for for the Webfest team for providing such a friendly and inviting culture at the WebFest as well being excellent hosts. I cant have asked for a more welcoming stay 🙂

Extra thanks to
Extra thanks for eminent company making my stay a wonderful experience to remember Predrag Lesic, Natasha, Masa Dickson, Mikele Neylon, Brian Wong, Ruth Barr, Ryan Freitas, Kelly, Ze Fontainhas.

The small stuff that makes the difference
Another thing that came to mind is the wifi quality. It’s given that if you have a web conference participants will expect to have wifi. Kraven/demands/ expectations of the wifi rises as web-conference participants usually have two devices, (phone and lap-top) so the wifi will be strained and if you can get in extra access points to support the quality every will be happy. The Splendid Conference Center delivered perfect wifi.
Wifi Points: 5/5.

Web Fest.ME is the largest regional Internet festival dedicated to the promotion and advancement of Internet and society in general. Web Fest .ME consists of on-line competition for the best website/web project and conference that brings together the world best-known experts from all areas of the web industry.

And then we went for a swim in the Adriatic sea

Finding new ways to give with Charity API’s

I recently started working on an autumn project with the the amazing team at TheGivingLab, an R&D department at a charity aiming to find new ways of giving with Charity API’s, a project funded by NESTA amongst others.

When it’s a given that chuggers (charity muggers) hasseling you on the street for a signup doesn’t really work, and neither does starving babies on posters, we need to go further than choosing between several old-fashioned ideas of giving, making place for contemporary ideas.

By early 2013 we aim to have 5 launched ideas proving that charity API’s is the way to go and we are inviting developers, designers, UI/UX and idea-creators to a series of Hack Days we are running this autumn.
We aiming to hack together asquirky and loving ideas as possible like last week we already worked with Windows8 Code Weekend and Dev4Good, read more about the ideas here.

TheGivingLab has 3 more hack days coming up this autumn, here are the confirmed ones:

  • Mark 13+14th of October in you calendar. Eventbrite - GeekGirlMeetup Hackathon with The Giving Lab
  • Games 4 Good, with TIGA (International Gaming Association) at Birmingham University 17+18th of November.
  • TheGivingLab Charity Hack days at GoogleCampus on the 24+25th of November. The Theme is #holidayHack Eventbrite - TheGivingLAB - Hackdays 24+25th of November

Links to the previous and already hosted Hackathons:


Proud to be a GeekGirl

Today I was on the Rättviseförmedlingens list of digital innovators, inventors and business leaders for co-funding GeekGirlmeetup.

It was wonderful to see Thérèse Mannheimer (Allbright, Lissly), Javeria Rizvi Kabani (Swedish Institute, ZeroSilence), Anna Oscarsson (GeekGirlMeetup Öresund, Kvittar), Pernilla Näsfors, Anne-Marie Eklund Löwinder (internet independence and security) och Johanna Koljonen (SR, #TalkAboutIt) on the list.

All i can say here is thank you Lina Thomsgård for starting Equalisters. It alowwed us to create lists of alternatives to the prevailing norms that work! Way to go Lina, we´ve come a long way since that garage editorial room in 1995 at Brus as teenagers.

Rättviseförmedlingen is called Equalisters in English. Equal for equality, and listers for all the people who contribute to the massive lists that we compile of people who can serve as alternatives to prevailing norms. [Read more here]

Originate ads 250 000 SEK during Startup weekend

GGM11 Game On.

Startup Sweden and Originate throw a ‘Startup Weekend’ event this weekend (Dec. 2-4).  They  just added a grand prize of a 250000 SEK investment in the form of development time!

They would really love to have more women entrepreneurs at the event, as they’re rather underrepresented right now. Girls and women, geeks of the industry, hope to see you there! People who don’t have a team yet are welcome too!

More info can be found at http://weekend.startupsweden.com/ or they can email me at garrett.dunham@originate.com.

SSWC #3 Discussing the future state of the Swedish web

Emily Green Haskell SkrivaPå-Scrive-SSWC-Social Swedish-Web-camp-Tjärö

Social Swedish Web Camp 3 at Tjärö Nature reservoir, Sweden 2011 gathered developers, thinkers and other internet enthusiast to share their thoughts on the ecosystem around the Swedish scene, ideas and culture around the future state of our internet.

Emily Green and I hosted a SkrivaPå tech session about Haskell, we´ll she did most of the talking on functional programming, functors and monads, and i continue looking t tutorials on sundays. I introed a short talk about SkrivaPå and  most of that info can be read in the blogposts here, and the talk can be found on SlideShare.

Pernillan asked me to participate in a talk on how to do an internet un-conference (like GeekGirlMeetup.com) together with Kristin Heionen + Thomas Wennström (who arrange SSWC) and Stellan Löving who arranges Webbcoast in Gothern burg. A lot of questions were raised of how to organize un-conferances and personally I believe control is an illusion, what you can try achieve is adaptability to change and clear communication of the state of the project and how much effort is needed/spend in projects.
A happy and fun thing i observed was PM Nordqvists Twitter printer, that he built during his maternity leave, just for fun.

Talking of fun, this year i did not jump the cliff, like the first and the second year, as i didn’t think it felt like much fun, but mostly pressure. Clapping pressuring hands before i jump wasn’t what I opted in for, I just did it for fun. Altho i was happy to see the fun continue in a good tradition.

The most appreshiated sponsors were as always Binero with morning coffee, chasing away the sheep, and the guerrilla pillow sponsors.

London calling + SkrivaPå = Scrive.com

. I’ve moved to London.

. I´ve joined the Stockholm based startup SkrivaPå.se to internationalize the service with the new name Scrive, opening up the London Office, yet we are still a highly boot-strapped, lean start-up developing in Haskell. SkrivaPå & Scrive.com do digital signatures for contracts and legal-papers.

I first met lead-developer Gracjan Polak, while presenting my last startups RunAlong API at Disruptive Code conference in Stockholm autumn 2010 (post from Programmable web). The Startup community is Sweden is a close knitted newtork and we know eachother, and here was this new guy asking excellent questions, who was he?
Gracjan Polak, the Polish technical co-founder of SkrivaPå, introduced me to the Swedish founder and Stockholm School of Economics student Lukas Duczko. We ended up talking all evening about API´s, scrum, web-strategy, and how to manage distributed teams and other fellow founders startup-issues.

As we continued talking  about business and strategy during autum 2010 and spring 2011. To make a long story short, i moved to London, the UK working on opening up the RunAlong.se API publicly, and letting go of that for a bit. Lucas was fast to ask me to join SkrivaPå, after all the discussions i knew the product well, understood the business model and had no doubt when i said yes to working with this garage startup.

The fun part that i discover what it is like working with a highly effective distrubuted team. Scrive has 3 people working in Sweden, 3 in Poland, 3 in London, one in Turkey, and one travelling. We have things like the Tibetan Patches, pieces of code that our developer Eric Normand wrote in Tibet and Xian, and pushed up to the dev server when accessing wifi in the Himalayas. How wonderful insn’t that. Let me put it this way, i feel like I work for the most modern startup i can ever imagine, giving co-workes and co-owners freedom to do what they love.

As part of my work with Scrive i can also continue my work with GeekGirlMeetup.com, an un-conferance about web, code and startups aiming to create more female role-models in tech, new networks for women in tech and active knowledge exchange. Conclusion, Scrive gives GeekGirlMeetup.com an active sponsorship, it’s the first of the organisations sort.